6000 units, sold through Lazada
Indonesian BenQ BenQ introduces smart phone B502, which was attended by the Board of Management BenQ Indonesia, Lazada, KasKus, and Olivia Jansen as the Brand Ambassador BenQ B502, in Jakarta, Monday (20/4).
Taiwanese mobile phone again present in Indonesia, BenQ B502. BenQ began marketing smartphones in 1997 and along its journey BenQ Siemens acquired in 2006. In addition, BenQ is the first 4G smartphone in Europe. BenQ presence B502 has a tag line perfectly beautiful, smart phones, which means it is indeed intended for women. Reason for women, because women consumers prefer selfie than spec phone features in it.
According to Eko Handoko Wijaya, Country General Manager of BenQ Indonesia said, "We do not make a product not as into the world of smartphones, but we are here to contribute to human life," in Jakarta, Monday (20/4). BenQ B502 has a 5-inch landscape display screen HD, weighing 125 g ultra light weight and thinness of 6.99 mm slim, 13-megapixel rear camera and a 5 megapixel camera on the front.
Eko explained, for our target of around 6000 units and marketed in Lazada. Not that we do not make a sale to retail, but there will be consideration slowly to get into retail later. In this year we will have 6 models, including models of BenQ B502. Go on sale on 22 April 2015 to 1 + 8GB worth USD 1,499,000 from the original price of USD 1.799 million, while 2 + 16GB for USD 1.799 million from the original price of USD 2.199 million.
Source: Sinar Harapan
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